BETHLEHEM (Ma’an) -- The Palestinian Authority Ministry of National Economy, charged with implementing the boycott of settlement-made goods, announced Tuesday it will be launching a boycott campaign against an Israeli chain of superstores, a statement read.
The ministry said the Rami Levi Shivok Hashikma chain, which has "spread like cancer" following the opening of new stores in Ramallah, Hebron and Bethlehem.
Distributors and promoters of Rami Levi products will be prosecuted for adverting or selling their goods in the West Bank, and consumers are encouraged to opt for locally made produce instead, which the ministry said is often "thrown and damaged at checkpoints" instead of being sold in the Israeli market.
The ministry further said it is working to form a "solid shield" to protect the Palestinian market and vowed to support locally-made goods.
The chain helps the destruction of the Palestinian economy, the ministry said, adding that it was working to break Israel's monopoly on the market and clear it of settlement-made produce.
According to the Rami Levi website, many of its 15 stores are located in East Jerusalem and West Bank settlements. It also has a number of sister companies, including a clothes store, real estate development, and a wholesale distributor.
"As a wholesale distributor, the company services 450 sales locations in Jerusalem and its surrounding area. The company employs around 1,000 employees and enjoys a constant, continues growth," the website states.
At the beginning of 2010, the PA announced a comprehensive boycott of services and goods produced on illegal West Bank settlements. The PA has also moved to ban Palestinians working in settlements.