Bethlehem - Ma’an - Women’s activist group CODEPINK demanded the Israeli cosmetics company Ahava Dead Sea Laboratories divest itself from the West Bank and stop exploiting its natural resources.
In a highly-visible rally in Las Vegas Monday dozens of women wearing bikinis launched a boycott campaign against the products, manufactured in the Israeli settlement of Mitzpe Shalem in the West Bank.
The settlement is located on the banks of the Dead Sea in the southern West Bank, and allegedly collects its mud and Dead Sea products from inside the settlement, which is on Palestinian land. This is in violation of the Fourth Geneva Convention.
“We are here to tell AHAVA, which claims to be devoted to beauty and purity, that you cannot cover up occupation and violation of international law,” said Paris Marron, CODEPINK’s national online organizer in a news release.
The campaign against the Ahava products is being called Stolen Beauty. CODEPINK is calling the effort their “contribution to the international Boycott, Divestment and Sanctions (BDS) Movement against institutions and corporations that give tacit or material support to the Israel’s occupation of the Palestinian Territory, designed to pressure the Israeli government to end the occupation of the West Bank, Gaza and East Jerusalem.”